Exam Info

The Importance of Business Cards

Business cards are cheap, but they are among the best sales tools you'll ever have.

Do a Google search, and you'll find inexpensive sites selling cards. Buy a thousand of them, and keep them on hand.

When I give an agent my cards, she doesn't get just one, as if they were somehow selling for $5.99 each. I give her 5 or 10, and ask her to pass any extras along to someone else if she thinks about it, or if not, "Just trash 'em," and you laugh. And she'll laugh, too, but you'll be surprised at how many agents will indeed pass the cards to someone else, and 2 months later, an agent will call you and say that the first agent had given them one of your cards.

Business cards are miniature billboards. Put your name on them (obviously), contact information (phone numbers ... all of them), your address, email, website if you have one, and a slogan such as "Mobile paramedical exams at your client's home or work location."

If you can get them relatively cheaply, and if your picture won't frighten any children who happen to see the card, put your picture on the card. People love pictures, and the agent can also pass the card along to clients you're going to examine, and the person will see that you even look friendly, and that you don't have a 2 foot needle in your hand.

posted by Jim Huffman @ 11:05 AM