Exam Info

How to Lose Business, Quickly

What's the easiest way to get agents to stop calling you?

Easy.

Be very bad at blood draws.

Because it's the one big thing your appointments are afraid of.

There are always a few people who are afraid of getting weighed. Or a few with concerns about privacy. Or they're embarrassed about something in their medical or family history.

But you all know as well as I do that the main thing people are wimps about is getting stuck.

You can make a lot of mistakes with this business. You can be unpleasant, chew gum, have BO, whatever, and most people won't be thinking about it 10 minutes after you're gone. But hurt them with a needle, and they remember. For a long time.

Make this a goal for your business: you will hurt people as little as you can. Of course, getting stuck is no fun. Of course, you're going to have days when your sticks just don't seem to work. But make hassle-free, (relatively) pain-free needle sticks your priority number one, and business will come to you.

Sometimes your biggest advertiser is your competitor. Cause if you've got competition that's hurting people, but your reputation for blood draws is good, agents will come flocking to you.

posted by Jim Huffman @ 8:09 AM